We concluded our last article by asking, “What is one to do?” We can all begin with the following ‘Brand You!’ essentials…


What will it take for a team or department to avoid the possibility of being ‘outsourced’ or eliminated? Staying competitive, streamlined, flexible, and innovative is paramount in the New World of Work. Teams and departments are coming under intense scrutiny. Can the work be done faster, cheaper and better on the outside? Savvy leaders know they must adopt new strategies and innovate to stay ahead.

Embracing the attributes of peak performing professional services firms is the answer. Top PSF’s thrive because they invariably demonstrate to their clients that they bring exceptional value and ‘work worth paying for.’ Their clients have no apprehension to hire them and pay them big for their work. This applies not only to proven monster PSF’s in corporate America, but just as well to the top plumber, carpenter, landscaper, etc. that operates their business with an unceasing focus and mindset of providing exceptional client experiences, and work worth paying for. These simple notions cultivate waves of loyalty and lust for their services.

As you think about your team or department, consider the following:

  1. Is your team/department delivering work worth paying for? Would you pay for it?
  2. Is there an outside firm that specializes in the same work, and does it better, faster and cheaper?
  3. Rate your recent work on: Wow! Factor, Beauty/Elegance, Impact, and Raging Fans. Are you producing unforgettable experiences or mediocre successes?
  4. List three ways you are unique/distinct comparatively to other options.
  5. Do you hire/develop/retain the ‘talent’ on your team the same as a GM of a professional sports team? Are you a connoisseur of talent?

Now is the time for every team and department to innovate and operate like a to PSF. What does that look like?


Please internalize this – Individuals, teams, departments and organizations are depreciating assets. What made us successful in the past is not the ticket to winning in the future, You are a depreciating asset…

  • AND, You Must Invest…
  • AND, You Must Have a Renewal Investment Plan…
  • AND, That Plan Must Be Formal…
  • AND, You Must Schedule Routine Personal, Team, Departmental ‘Brand You!’ Audits

Create a cause, not a business. What is the legacy you want to leave? Excellence always.

ABOUT THE AUTHOR:  Watch Mike Here – https://vimeo.com/315167685

Mike Evans is an award-winning author/speaker and has developed a unique perspective from 20+ years of working alongside a star studded list of world-renowned thought leaders, including: Dr. John Kotter, Dr. Stephen Covey, Tom Peters, Jim Kouzes, Hyrum Smith, Steve Farber and Chris McChesney. Mike served in executive leadership and consulting roles with Kotter International, FranklinCovey, and Tom Peters Company.

In addition to being a leading authority on Unleashing Personal and Organizational Accountability, clients rely upon Mike’s solutions to; Accelerate Change, Shape Their Optimal Culture, Flawlessly Execute Key Strategies, Ignite Leadership Capacity at all Levels, Amplify Employee Engagement, Thrive and Excel in the Age of Disruption, Embrace The Role of CEO of Your Life, Career and Destiny, and Cultivate Peak Performance.

31 of Fortune 50 are clients. Mike works with organizations around the globe and in virtually every arena, from the tech sector to financial services, manufacturing, health care, hospitality, entertainment, retail, and the US Government. Clients include: Intel, Capital One, Apple, Caterpillar, PNC Bank, Cargill, Pfizer, General Mills, H&R Block, The United States Navy, John Deere, Fidelity Investments, Monsanto, Google, US Steel, Rite Aid, Agilent Technologies, Johnson & Johnson, Symantec, Cigna Corporation, ITPA, US Department of Commerce, BNY Mellon, Oracle, Astra Zeneca, Baxter International Inc., Shell Oil, UPMC, Citrus Valley Health, McAfee, American Airlines, Masonite, Novartis, Ernst & Young, ACE Hardware, DuPont USA, Quest Diagnostics, State Farm, BP Oil, Heinz USA, NAFCU, and NASA.

Watch Mike With Clients Here: https://vimeo.com/315167685

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